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After the new ads pass the review, turn on your ad set and let it run for a day to get some results. So that means your performance can actually start to improve after a few days. Not bad! Just by picking a better campaign objective and allowing it to do its thing, they generated five times as many leads. So give it a little time to run. Then come back in about a day or so to decide which one is outperforming the others.
Once you have some data on which ad works the best, turn off the other two. Run with the best performing ad until it stops working. Admittedly, these are kind of advanced. For example, if your costs are low and you can afford more in order to get more total customers , you can set up a rule that says to increase bids a little bit as a percentage automatically. You can also set-up another one of these to decrease bids if they get too high.
No worries. Just create another one of these that says to decrease bid by a certain percentage when your CPC starts reaching those heights. You can even pause campaigns entirely, too, if things start to go awry.
That way, you can go into manually check it out before deciding whether to keep going or pull back. These little tricks might take a few minutes to set up. Custom and lookalike audiences are a great way to increase the detail of your ad targeting custom audience and expand your target audience reach lookalike audience to maximize your ad campaign results.
This is a measurement they use to determine how well your ad is going to fit those people. The higher the Relevance Score, the better click-through rates you can expect, and the lower cost per clicks , too. AdEspresso found this out first-hand. They ran the same exact campaign and ad to two different audiences.
You plug in a few brand names or big blogs and it will target everyone else who follows those, too. But once you start getting decent website traffic or Facebook engagement, you can switch over to fire up a new custom audience, instead. You should be able to find it under Assets toward the right-hand side. Go ahead and click. This option is great for driving conversions because you should know about these people if you already have their phone number or email address.
Chances are, you promoted some content to them in order to get them to click. They browsed around your site and left before buying anything. But now you can use a custom audience to hopefully get them to come back one day. You can even take this a step further by creating different custom audiences for different types of web traffic. For example, Facebook ad pro Jon Loomer uses different audiences based on the blog post topic that person was reading about. So many of the same tactics apply. Those used to be your major options for years. So your odds at using one of the custom audiences mentioned earlier are slim-to-none.
The Facebook Engagement custom audience option changes that, though. You can easily build up engagement directly on your Facebook page, or by getting people to interact with your posts. For example, one of the best ways to build an audience right now on Facebook is by putting up a video and driving video views.
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Facebook expert, Andrea Vahl, says you can build up audiences for literally pennies per view. Facebook Lead Ads are designed to help you generate opt-ins directly from Facebook, without the person ever having to leave the site. So instead of getting sent to a landing page, having to fill out a form, etc. But not everyone who opens one of these lead ads will convert. You know these people are potentially interested because they clicked on the form to check out the offer. Save my name, email, and website in this browser for the next time I comment. Facebook is probably the most neglected online advertising channel of them all.
You know what I think? I think every business tries Facebook ads, fails at it and then blames the platform. I mean it.
Listen: You want to reach people online? Facebook is the single best alternative to Google AdWords.
You get access to the same number of people. But for far less. YouTube changes the experience for us, forcefully, by interrupting it with their ads. Facebook is smarter than YouTube. Flow is actually a great term for this.
Think about how you navigate Facebook. Instagram advertising was opened to big brands not so long ago, but now everyone can do it. There are 2 ways to manage your Facebook ads, which often confuse people. Instagram ads, for example, can only be run using the Power Editor. You can have multiple ads in each ad set, to test which ones work best. The final part of her set up was using Facebook ads to drive traffic to the sign-up page.